Automotorsport.se recently published an interesting interview with Henrik Fisker from the Geneva Motor Show.
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Some key points:
- 1600 orders taken for the Karma
- How can Fisker as a relatively unknown brand attract buyers for the Karma? To Henrik Fisker, there’s a simple analogy – if you are trying to eat healthy you don’t go to McDonald’s, even if they offer salads. As a brand not associated with oil, Fisker offers customers a fresh take.
- The Fisker Nina will arrive sometime in 2012 and be available in two versions. Pricing should fall around 45,000 Euros.
- Nina will be the size of a BMW 3-Series.
- Fisker hopes the Karma will be like Apple’s iPhone. At launch, the iPhone held 20% of the market for expensive smart phones as it was a revolutionary product. Like Apple, Henrik Fisker believes the Karma has a head start on the competition for now.
- Saab is in good hands under its new CEO, Victor Muller of Spyker. Fisker comments that Muller is a crazy man who is “not normal” yet still a “very good guy”. Under Muller’s leadership, Fisker believes Saab will make it.
[Photo and comments courtesy of Automotorsport.se]
